Our Legacy
Founded in 1997, Provogue is a fashion and lifestyle brand. Over the years, we have evolved to offer a comprehensive collection of men’s and women’s fashion apparel, accessories, luggage, and bags.
Years of Fashion
OUR VISION
To become India's most preferred brand for aspirational travellers.
OUR MISSION
To create a revolutionary lifestyle brand that caters to the aspirations of modern explorers by delivering exceptional quality and functionality at an affordable price point.
OUR VALUES
Innovation
Fostering creativity, embracing change for better results.
Customer-Centricity
Prioritizing customer satisfaction, exceptional service, and strong relationships.
Empowerment
Empowering employees for impactful contributions.
Leadership Team

Nikhil Godika
Director
A Chartered Accountant, he brings a wealth of experience to Provogue, having served as CFO at Jaipur's MRS Group, where he played a pivotal role in group restructuring and value creation across diverse sectors. With a background at PwC M&A Tax for over half a decade, his expertise spans in finance, negotiations, and strategic analysis.

Vivek Chopra
Director
A graduate of Shri Ram College of Commerce, Delhi, and an IIM-Indore PGDM holder, he brings 15 years of experience in CXO and consulting roles, notably as Phab's CEO and Havmor Ice Cream's COO, has led impactful business transformations and strategic exits. His expertise, honed at Accenture Strategy, blends long-term strategy with operational finesse.

Pravin Prabhakar
Chief Executive Officer - Luggage
With a wealth of experience and distinguished career spanning over 24+ years in Consumer durables, Pravin has held various leadership positions at prominent companies and has consistently demonstrated exceptional vision, Operation Excellence, and a passion for driving innovation. His leadership style emphasizes collaboration, accountability, and a customer-centric approach, which aligns perfectly with our company values and goals. He was associated with Safari Industries India Ltd as Vice President & Chief Representative Officer – China & India operations.
Pravin is a Master’s in Business Administration (MBA) in Marketing and International Business, from Maastricht School of Management — Netherlands.